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Meet our partners
The Mission

A message from our Founder

Helping those in need has always been at the core of who I am, and founding Athletes for Good allows me to channel that purpose into something greater.

Melissa Lamming
Founder

I’ve always believed that the incredible athletes and celebrities who dedicate their time, resources, and platforms to make a difference deserve to be recognized and celebrated.

This isn’t just about admiration; it’s about creating a ripple effect of kindness, compassion, and inspiration for others to follow.

Through Athletes for Good, I’m committed to shining a light on these stories and the impact they have.

By bringing together media, events, and a supportive community, we’re creating a space where giving back is celebrated and encouraged. My hope is that by sharing these positive acts, we’ll inspire even more people to use their influence for good, helping to uplift lives and empower communities in need.

OUR EVENTS

SEASON ONE EVENT IDEAS

Join us at one of our upcoming events! Athletes for Good is producing and sponsoring some exciting events that celebrate both community and athletic achievements while raising awareness and support for important causes!

Franco and Kristi and Bryan
About AFG

Inspiring Impact, Together

At Athletes for Good, we amplify the positive impact of athletes and celebrities, celebrating their commitment to giving back and inspiring change for those who need it most.

Our Focus

A PARTNERSHIP BUILT TO GROW, LAST AND TRANSCEND

01

Cause Related Initiatives

Partnering with purpose to create initiatives that inspire and uplift communities in need.

02

Brand Integration Advertising (Linear + Digital)

Seamlessly integrating brands into traditional and digital platforms for maximum reach.

03

Event Branding and Activations

Bringing brands to life through unforgettable events that drive impact.

Collaborative Efforts

Upcoming Events

We have some amazing partners and partners for our upcoming events.

01
Event

Christmas Toy Drive

As the holiday season fast approaches, we at Athletes for Good are thrilled to announce a special initiative: the Athletes for Good Christmas Toy Drive, a partnership between Athletes for Good and the Manny Pacquiao Foundation.

02
Event

Super Bowl Mixer

One of the biggest events of the year in sports. We will be in attendance showcasing the amazing deeds done by the athlete culture.

testimonials

Client’s feedback

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Melanie Woods

Melanie Woods

New York City

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Natalie Jones

Natalie Jones

Seattle

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Andrew Gilbert

Andrew Gilbert

Boston

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